
Largely everybody within the pictures group has been delighted with Nikon’s option to associate with Tamron to convey third-party lenses to the Z mount; nonetheless, it seems the deal between Nikon and Tamron could possibly be about extra than simply Tamron lenses showing on the platform.
The talk over third-party lenses on mirrorless platforms from Canon and Nikon has been raging for the reason that days each firms launched their mirrorless mounts. Sadly, it’s not prone to cease anytime quickly, both.
Canon has determined to sub all third-party lens producers in order that they will lock their customers into Canon branded RF mount lenses. However, Nikon lately introduced that Tamron lenses would seem with Z mounts. Hurrah. Nevertheless, it additionally appears that Nikon is hellbent on turning into the brand new Pentax by taking present Tamron lenses and rebranding them as official first-party Nikon lenses. This lens announcement evidences the rebranding apply. Sigh.
The brand new Nikon lens roadmap
The Nikon/Tamron rebranding effort might be seen with the Nikon 17-28mm f/2.8 and the 28-75mm f/2.8. These lenses will in all probability sound acquainted to you as Tamron branded variations of those lenses can be found for Sony’s E-mount.
Whereas some slight variations exist within the lenses’ exterior design, each lenses have the identical design concerning the weather and their grouping. Whether or not or not different adjustments have been made which are tougher to see stays unknown. Nevertheless, the core of the lens is Tamron by way of and thru.
Pentax bought a foul popularity for doing this with DSLR lenses within the not-too-distant previous. Whereas Pentax nor Tamron ever formally acknowledged that that is what was taking place, it was fairly clear to everybody that the Pentax 24-70 f/2.8, the 15-30mm f/2.8 and the 70-210mm f/4 have been simply rebranded Tamron lenses that Pentax went on to promote for fairly a markup over the Tamron Canon EF and Nikon F mount variations.
However wait, there’s extra

Take a more in-depth take a look at the lens roadmap above, and also you’ll see one other acquainted lens listed. That’s proper; workforce yellow simply occurs to be making its personal oddball 70-180mm f/2.8 telephoto zoom lens. You’ll be able to learn our E-mount assessment of this lens right here. So, it’s fairly clear to see what the corporate is doing. There’s nothing incorrect with this apply. I get that Nikon must flesh out its lens lineup rapidly. Rebranding present Tamron lenses is definitely a technique to do that. Nevertheless, I feel Nikon owes it to their trustworthy to be sincere about what’s taking place.
There’s one other new lens on the roadmap that doesn’t seem like a rebranded Tamron optic. The APS-C (DX) 12-28mm PZ sounds prefer it could possibly be a reasonably thrilling choice for Z-mount crop sensor cameras. We should maintain our eyes peeled for that one. So, take this details about the brand new ‘Nikon’ lenses as you’ll. Once more, I don’t suppose there’s something incorrect with Nikon doing this, however it might be good to see some honesty. Because it stands, each firms are refusing to confess to the apply.
What do you concentrate on Nikon’s obvious rebranding of Tamron lenses? Do you suppose Nikon ought to stop the apply? Does it even matter? Tell us within the remark part beneath.